Writing Your Business Plan Don’t Forget Your Own Professional Development
This may seem obvious to more serious or experienced individuals who are climbing the ladder of success, but one must endeavor to stay current and invest in professional development. Many of the business plans that I review fall short in this area, and a lack of vision at the outset of the planning process can eventually be fatal to the enterprise.
When a prospective entrepreneur shows me a plan that cuts corners in important ways, I become concerned. Going “bare on health care”; family members working for free; no plans for time off; delayed or unpaid salaries; a statement that marketing will all be done by “word-of-mouth”; and no budget for professional development: one or more of these is a sure-fire tip-off that there’s trouble ahead on the entrepreneurial railway. You see, if a product or service which is to be offered is really viable, it stands to reason that the business would be profitable enough to support necessary business expenses, which include creating an environment that is suitable for human beings, as compared to machines.
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JCI Goes Barefoot
Barefoot entrepreneur and acclaimed businesswoman Dawn Gibbins MBE will be acting as a catalyst for change at a national conference – set to attract young people from across the UK.
Dawn, a former Veuve Clicquot Business Woman of the Year, takes to the stage at the event, organised by Junior Chamber International UK (JCI UK), being held at Nottingham University between 5 and 7 September. Boots are the main sponsor.
JCI UK – an organisation for anyone in their 20s and 30s who wants to bring about positive change in their lives – is now in its 80th year, a celebration marked with the theme of ‘Exploring Inspiration.’
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Attending Booking Conferences Part 1 – Showcasing
Booking conferences are an integral part of expanding an artist’s touring opportunities. Here are some tips on how to approach attending a large booking conference. I offer a step-by-step strategy for maximizing conference showcase opportunities to help increase the act’s recognition among booking personnel, presenters and promoters.
Let me make a few distinctions first. Among the many varieties of conferences one may attend, some are geared toward bookings, (agents and artists connecting with promoters and club bookers) and other conferences are more media events where an artist may connect with prospective agents, managers, record labels and create a media buzz about their act. Promoters do attend these media events as well and there is always potential for getting gigs, but much less so than at a conference specifically set up for promoters to see new talent. I would like to discuss the booking conference and specifically address how to maximize your showcasing efforts when you have been selected to showcase. In other articles I talk about how to benefit from the exhibit hall, attending workshops and networking techniques.
Tags: national conferences